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1/6 Clay Street
London W1U 6DA
United Kingdom
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Gunnela Becker
Senior Advisor Jan
Robert Becker
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Considering
an investment in new technology?
How far do you really trust your investment prospect?
We
enhance your competitive advantage.
As always, you have done a
very thorough job researching and meticulously studying the business
plan and economic forecasts
of your prospect. It may all look excellent.
However, how much do you
really
know and understand about the core business or invention itself? Are
you
certain that the company has done its homework on the optimal choice of
components, including both technological and trade policy
considerations? Are you informed of and
understand the consequences of the specific requirements of relevant
domestic and international markets. Would they entail costly
adaptations
of the product? Do you trust the prospect's assurances of a global or
regional
market potential? How much do you really know about competing
technologies
around the world? Are you aware of the relevant international trade
rules,
including the WTO?
Well, maybe you fully trust
the
management of your prospect company... or
It
may
be
wise to seek a second opinion, especially
when
done from a different perspective.
A second opinion is useful
whenever you feel the need to evaluate the actual product manufactured
by a potential investment
prospect. This is, of course, particularly relevant for high tech
products
that are difficult to truly understand for the non-scientist. The
economic
parts of a business plan are generally somewhat more transparent to
most
experienced investors than the sophistication of high technology.
How does a potential
investor
assess the competitive situation of the prospect without truly
understanding
the nature of a new technology and its alternatives? In this respect,
investors often tend to trust the prospects on their word.
This lack of true
communication
might be risky. After all, it is a big world, and there may be other,
sophisticated and even more mature solutions out there somewhere... How
safe will your investment
be then...?
We
can
help
to reduce the risks!
Well, we certainly do not
claim that
we could eliminate your risks altogether, but we can give you an expert
second opinion. After consulting with us, at least you know a lot more
about where you might be heading.
We can also give sound
advice
to your prospects on product improvements, potential partners,
potential
new applications of the technology etc.
We
are
specialized
in evaluating new technologies,
from
a global, scientific/technological, IT/IS and - not the least - a trade
policy perspective.
MEMS picture is reproduced
with permission from IEEE Spectrum Magazine July 2001. Copyright ©
2001 IEEE.
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us for a free, non binding, consultation to find out if you need us
to
look for new winning strategies.
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